Ĭooperation between Ecosia and Microsoft benefits both companies: Microsoft receives income from Ecosia, which presumably takes customers away from Google, and Ecosia can keep its investment in infrastructure small through the use of Bing's existing implementation. The €789,113 expenditure for March 2021 amounted to 80% of that month's would-be profits. Kroll told Handelsblatt he's not allowed to reveal the exact percentage. When someone clicks on an ad in Ecosia, Microsoft earns money, according to Kroll, but Ecosia gets a large portion of the sales.
Users entering a keyword in Ecosia essentially see the same results as via Bing, including the ads. In a May 2021 Handelsblatt article, example figures from March showed revenues of €1,969,440, while the largest expenditure was "trees" at €789,113, ahead of the second-largest expenditure, operating costs, at €543,425. As a result, Kroll and Ecosia co-owner Tim Schumacher gave up their right to sell Ecosia or take any profits out of the company. In October 2018, founder Christian Kroll announced he had given some of his shares to the Purpose Foundation. Business model Ĭhristian Kroll, founder of Ecosia, in 2019Įcosia uses 80% of its profits (47.1% of its income) from advertising revenue to support tree-planting projects. Īs of November 2021, Ecosia users conducted over 10,000 searches every minute. The company states in its privacy policy that it does not create personal profiles based on search history or use external tracking tools like Google Analytics. Searches are encrypted (presumably with standard HTTPS) and not stored permanently, nor is data sold to third-party advertisers. In 2018, Ecosia committed to becoming a privacy-friendly search engine.
Advertisements provided by Microsoft Advertising appear alongside search results, and in 2022 Ecosia stated that it earns "a few cents" on every click of an ad, as well as a portion of the price of a purchase made through an affiliate link. Įcosia's search results have been provided by Bing since 2017. Advertisements were delivered by Yahoo! as part of a revenue sharing agreement with the company. At launch, the search engine provided a combination of search results from Yahoo! and technologies from Microsoft Bing and Wikipedia.
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